Episode 33: Greg Yuna – Legendary Jeweller to Drake and Mayweather on ruining watches and setting trends

Not too long into our interview with iconic NYC jeweller Greg Yuna, he asks to speak freely. "I like fucking the watches up. I like ruining them." Of course, he's doing nothing of the sort — his stone setting of Patek, AP and Rolex is up there with the best (he's called The Cleanest for a reason). While some purists might argue that this sort of custom work is sacrilegious, Yuna has a long list of clients, including Drake, Meek Mill, Floyd Mayweather and Ariana Grande who would argue the opposite. But Yuna's work ethic is as flawless as his stones — the man does not stop and is always onto the next thing, be that a stone dialled Rolex Day-Date, consulting on and appearing Adam Sandler's Uncut Gems, launching a new line of jewellery or helping sell the Jacob & Co 'Billionaire' watch. Do not miss this. You'll laugh, you'll learn, you'll be inspired.

This episode is made possible by our sponsor, eBay. Head to eBay.com/luxurywatches to check out their great range of watches and go to eBay.com/buyauthentic to learn about the service.

Show Notes:

  1. Greg Yuna on Instagram

  2. Greg Yüna jewellery on Instagram

  3. gregyuna.com

  4. Uncut Gems on Netflix

  5. Rachel Goatley on Instagram

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Episode 34: James Thompson (Black Badger) on Robert Downey Jr, being a mad scientist and making watches from coffee

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Episode 32: Jenni Elle, YouTube superstar, on breaking the internet with Rolex fantasy releases