Episode 38: George Bamford from Bamford Watch Department on changing the rules of custom watches
In the world of watches, George Bamford — and his eponymous company — Bamford Watch Department, needs no introduction. Bamford has been extolling the virtues of customisation as a hallmark of luxury since 2006 and was well ahead of the curve. But back then, taking a perfectly good watch and giving it a black coat of paint and a new dial was less accepted than it is today. And While Bamford may have started his business in the shade, these days he’s very much enjoying the sunshine, with official relationships with LVMH and Kering Group watch brands. In addition to the business of customisation, we talk about the importance of creative partnerships, which is why he’s making crazy custom projects with Black Badger. We also talk about how he started in watches — a Breitling Navitimer he was gifted in 1996 … and promptly disassembled.
This episode is brought to you by NOMOS Glashütte, who recently launched a series of limited edition Lambda watches in steel to celebrate 175 years of watchmaking in Glashütte.
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