EPISODE 276: Chopard’s Karl-Fritz Scheufele on L.U.C, Alpine Eagle and the ‘Brand Within a Brand’
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This week, Andy chats to Karl-Fritz Scheufele, Chief of Staff – Craft, Digital & Experience, who also happens to be a third-generation member of the family that owns and manages Chopard. Karl-Fritz talks us through Chopard’s watchmaking history, including 30 years of the ‘brand within a brand’, L.U.C Chopard, as well as his role in bringing the popular Alpine Eagle to life, and what it’s like working for one of the few truly independent watchmakers in Switzerland. Before that, Felix and Andy share their experiences of wearing Chopard throughout Watches & Wonders.
This week’s episode is sponsored by Chopard. Discover their watch collections here.
Notes:
Crime 101 (2:02)
From (5:15)
Andy’s experience of the Chopard L.U.C XPS Forest Green (7:00)
Felix’s Chopard L.U.C Chrono One Flyback (10:30)
Karl-Fritz Scheufele Interview (14:00)
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