EPISODE 282: Sylvain Berneron on how to allocate watches and turn down mountains of cash

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When we first spoke to Sylvain Berneron back in 2023, his eponymous brand was a side hustle, and he hadn’t formally launched a watch. Fast forward to today and the situation is a little bit different. Berneron is one of the hottest brands in the world, as some recent astronomical sales results have demonstrated. Sylvain doesn’t shy away from the realities and challenges of growing so fast, from resisting outside investment to managing the tricky task of allocating some of the hottest watches in the world. We also get some sneaky insights into Berneron’s third collection, the Fiasco. But before we talk to Sylvain, Felix and Andy chat about the new Rolex Padellone, Andy’s Moser Off-Grid and whether Panerai is becoming cool again.

Notes:

• The Rolex Padellone (1:00)

• Andy on the Moser Off-Grid (4:35)

• Is Panerai cool again? (9:12)

• Interview with Sylvain Berneron (13:50)

• Berneron Watches on Instagram

• Sylvain Berneron on OT: in 2023

Show Notes: https://www.otpodcast.com.au/show-notes

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